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Why do couples dress alike? Interesting read ahead.

Published on 05 November 2017|
2 min read

As you walk down the street, have you ever noticed couples dressing alike? Do you find it weird or cute? The opinion of most people is split. Some think it’s adorable, while others find it disturbing.

We dig deeper into the subject and find out a few interesting things.

Firstly, why do couples dress alike?

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It’s all in our psychology. Experts say that couples usually start dressing alike after six months of being in a relationship. According to Dr. Nikki Goldstein, an Australian sexologist, relationship expert and author, we’re all unique but we also have the syndrome of couple conformity.

That’s right. We subconsciously want to fit together with our bae, so we observe their dressing style and adjust accordingly.

The cool thing is that you don’t have to wear the exact same shirt to match your loved one. You can simply wear colours that complement them or their outfit of the day. There are, of course, those who go the extra mile and never exit their house without custom-made matching clothes.

What does it tell about us?


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Donald Featherstone, creator of the pink flamingo lawn ornament, and his wife Nancy have been dressing alike since the 80s. Nancy started making clothes for her husband four years after they got married, and hasn’t slowed down since. Even their dog gets a matching outfit from time to time.

The couple says they do it because it’s a clear statement to society that they’re together. So you could be dressing alike to make a statement, or simply because you think it’s cute. 

So older people do it. What about the younger ones?

dress alike

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No surprise here — the “dress alike” trend is slowing taking over countries such as South Korea. Young couples there choose to celebrate their love in many different ways.

For example, they maintain a daily blog, celebrate 100-day anniversaries and even take a whole day off for professional photo shoots. These couples see dressing alike and matching their outfits as a natural continuation of their love. And let’s be honest — it’s pretty cute.

Do you dress alike with your bae? Let us know in the comments below!

Featured Image Credit: Huffington Post

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