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Revolutionising Sabah: Boost e-Wallet has officially launched

Published on 14 August 2018|
2 min read

Shopping will be much easier now with Boost.

by Stanley P, Carrybeans

Good news, Sabahans. It is now much easier for all of us to go shopping now that Boost has launched its e-Wallet. While the app has been in Sabah for quite some time now, the app was only officially launched recently at Shangri-La Tanjung Aru Resort.

Supporting customers and merchants alike

From L-R: Tan Lee Fatt, Christopher Tiffin, Kenny Chua, Phoong Jin Zhe, Eric Chong and Kenny Chan Kok Ming

The launch was held on 9 August and it was attended by Assistant Minister of Finance Kenny Chua. Also in attendance were Likas assemblyman Tan Lee Fatt, Luyang assemblyman Phoong Jin Zhe, and Kota Kinabalu City Hall (Finance Management) deputy general Kenny Chan Kok Ming.

According to Chief Executive Officer of Boost Christopher Tiffin, Boost hopes to support both customers and merchants in their digital transformation process and offer Sabahans an entirely new payment experience.

“With Boost, small businesses that are unable to access traditional financial channels are given opportunity to leave a digital footprint.”
– Christopher Tiffin

Bringing change to the Land Below the Wind

Boost is a homegrown e-wallet app that launched officially in January last year. The app aims to improve the way we carry out daily transactions and ultimately, change our lives for the better. According to Boost Merchants and Partnerships director Eric Chong, what the brand strives to be is more than just an e-Wallet app.

“Don’t look at boost as just an e-payment platform. What we want to do is that we want to become a lifestyle app.”
– Eric Chong

There are currently more than 2.8 million Boost users nationwide and over 30,000 merchants online and offline. The app aims to have 100,000 merchants by the end of this year, with 2,000 of them located in Sabah. According to Tiffin, they will also be rolling out new features every two weeks for the app.

No fuss, no muss

I used the app recently and I must say that the app really does its job very well. I went to one of Bataras Hypermarket’s branches in KK and the whole transaction couldn’t have been any smoother. After having all of my items scanned, all I had to do was let the cashier scan my QR code and that’s it. The process was hassle-free and it is very convenient.

The introduction of Boost in this region means it is much easier for us to digitise our life. In Sabah, merchants including Orange Convenience Store, Bataras Hypermarket, A Square Container night market and City Cineplex have joined Boost’s merchant list. It is very convenient to go cashless and cardless now!

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